Who we are

Nova Producciones is the audiovisual division of Grup Serra, the leading communication company in the Balearic Islands. From its first news segments for Antena3 Televisión, in 1991, to the latest entertainment programs for the IB3 regional channel, Nova has produced a multitude of contents for television, cinema, companies, institutions and advertising.


In April 2012, Nova Producciones launched LUX Mallorca, the first tourism promotion channel through its TDT frequency.


LUX, fully produced and managed by Nova, was born to show the excellence and tourist capacity of the Island.