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THE BOOM OF TOURISM IN MAJORCA 1951-1973 - 3'15

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TECHNICAL SPECIFICATIONS

NAME: THE BOOM OF TOURISM IN MAJORCA 1951-1973

Since the 1950’s the advent of mass tourism has transformed the island. Social and economic expansion in Europe meant more leisure time and better paid holidays. The Balearic Islands were much cheaper than the rest of Europe. This fact and the development of commercial air travel became a major factor in the 1960’s boom. Majorca was a 2 hour flight from Paris, a 3 hour flight from London, an hour and a half  from Rome, 3 hour and a half from Frankfurt or 5 hours flying  from Stockholm.  In 1960 Son SantJoan PalmaAirport was opened.   It quickly became one of the most important in Europe.  In 1960 the airport recorded 637.419 passengers movements.  In 1973 the airport recorded over 7 millon passengers and the number of tourists had increased from 360.000 to 2.850.000.The increased demand meant an entire sector developement and  the starting point of Majorca’s social and economic expansion.  In 1950 the Balearics had accomodation capacity  of 4.054 hotel beds.   In 1973 Majorca reached accomodation capacity of 165.000 beds.The development of tourism activities meant wealth and per capita income also grew in the Balearics.

 

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